Author: imad.daili

Context

For this week on the FMP, my main focus was moving on from the previous research page into the first stage of production, writing, recording and editing my first episode for the project being, “Why do we miss the past?” The aim of this episode was to bring in the theme of nostagia, and help the listneer understand what the feeling actually is. Making sure to tailor it to my primairy audience of 16-24 yer olds with a secodary audience of 25 – 36 years old.

Research

Story

This week the main priorty was making sure the script was completed which is now in the practical skills section of my website. And also making sure the theme was properly introduced and answering the main question. I wanted the episode to feel reflective, informarive while still sounding natural and easy to follow.

The script and the recording had to establish Echoes of then ads a concept and also act as a strong opening to the three part series.

I further ensured to link back to my previous research of memory, media and nostalgia, while using my connection to the Back in the dayz podcast to keep the topic grounded in real podcast culture. This helped the documentary feel more authentic.

Stylistic

Stylistically, this week ws about making sure Episode one had the right atmosphere. Taking a lot of the sound design techniques from a previous audio documentary mini series of mine, The playbook, mainly the first installment The revival of british basketball.

I wanted the tone to feel calm, reflective and layered so that the audience could properly understand the rmotional side of nostalgia before flipping the script in later episodes to show them a more anylitical side. I used a mixture of narration, ambient sound design, old school effects and music beds to make the episode feel more immersive rather than simple spoken all of the way through.

Technical

The tehcnical focus was making sure my main vocal was serisouly on point along with all of the other effects. I recorded the narration in a treated space and editied the episode on Adobe Audition on my Macbook Pro M2 . I used a full vocal processing chain, all of the screenshots of the process has been attached below. This was all to improve clarity and includes the, De-Esser, Parametric EQ, Dynamics Processing, Hard limiter and the multiband compressor.

Practical Skills

The skills this week were fully based around production and post production. I first scripted the entire episode then recorded and edited the final peice. In the intro I ran a focus group too to help me select a specific sound track for the intro.

Below I have attached the 3 options to focus group could choose from, for context, I wanted to evoke a warmth feeling alongisde nostalgia etc. The group selected the second one which I did agree with.

I further used techniques such as bricking and stepping to keep the session irginised, layered with so many different sound FX. This was all to create a powerful opener to the series. I also adjusted fades and volume automation to make key moments so much more effective.

Evaluation and Reflection

What Went Well (WWW)

1. The script translated well into the final documentary.
The script gave the episode a clear structure and made it easier to build a professional documentary flow. The final piece stayed close to the original intention and successfully introduced the topic of nostalgia in a calm and reflective way.

2. The vocal processing improved the quality of the narration.
Using the de-esser, EQ, dynamics processing, multiband compression and hard limiter helped make the narration cleaner, clearer and more consistent. This gave the episode a stronger overall finish and made it sound more polished.

3. The sound design and multitrack structure were effective.
Layering multiple sound effects, music beds and transitions helped the episode feel immersive and well-produced. The use of markers, bricking and stepping in the multitrack also kept the editing process organised and easier to manage.

Even Better If (EBI)

EBI (Even Better If)

1. The editing process could be made slightly quicker.
Although the final outcome was strong, some of the editing took longer than expected because of how detailed the layering and refinement became. In future episodes, I could make this process more efficient by preparing the track layout earlier.

2. Some sound effects could be refined even further.
While the sound design worked well overall, a few effects and transitions could still be balanced more carefully so that they support the narration without taking too much attention away from it.

3. The vocal chain could be tested earlier in the process.
Although the final settings worked well, testing and locking the vocal chain earlier would make the workflow smoother for future episodes and save more time during post-production.

Context

For this week on the FMP my main focus on was on buildinf the research for my project, Echoes of then. The project explores how nostalgia and past memories continnue to influence modern media, audiences and culture. My project has a strong link to the Back in the Dayz Podcast with Stevo the Madman.

In this week I developed the core research segment, my strategy and material I can use within my project. This is majorly important as my project is aimed at a specific audience of 16-25 with no real gender skew and it helps develop it from an initial idea to a more structured based documentary plan.

Research

Story

The main part of my research is all about what Echoes of then is about and who is it actually for. Developing an audience plan by identifying that the core audience would be digitally active who are interested in media, music, nostalgia and podcast culture.

I stregthened the research too through my case study through research into the Back in the Dayz podcast this was useful as the podcast is built around reflection and a shared memory. They are presenting it as a “Trip down memory lane” that makes it directly relevant to my target audience.

Stylistic

My stylistic research is all about what Echoes of then would actually look like and sound like in order to appeal to my target audience. I researched how sucessful audio story telling uses structure, sound and interview material to keep the listeners enganged rather than just one voice all of the way through. Using sources like BBC Academy and Transom.

I also linked this stylistic research to the podcast itself. Elements such as the nostalgic introduction and recogognisable cultural references and humuours moments are all techniques that could help the project appeal to the target audience. I also reflected on my own documentary series “The playbook” not on the content itself but rather on the pacing of it and how I could adapt it to this project.

An example of the content and recognisable sounds etc has been attached as an mp3 below

Technical

My technical setup is based around recording my script in a sound treated space, using an Audio Technica AT 2020 which has a wide frequency range however when in a treated enviorment it preforms very well. I will also be editing the entire project on Adobe audition on my Macbook Pro M2.

I also looked at Epidemic Sound for a sournce for ambient sounds in the background for FX and assests. It is important as it is a credible professional sournce for audio sourcing.

Practical Skills

My practical skills mainly invloved organising and improving the research presentation on my website rather than beginning my production phase. I built out the research phase that would clear my target audience up nicley. S tronget ink to the back in the dayz podcast.

Evaluation and Reflection

What Went Well (WWW)

1. The research became more focused and audience-led.

This week I made the project more specific by linking multiple research sections back to the same target audience of 16–25 year olds, with a secondary audience of 26–35. This made the project feel more consistent and helped me avoid writing research that was too broad. 

2. The case study became more relevant and evidence-based.

By using Back in the Dayz as a central case study and backing it up with Spotify and Apple Podcasts sources, I made the research more grounded and directly connected to my own project. 

3. My sources became more credible.

I improved the quality of the research by using official and professional sources for style, audio production and sound design, which makes the report stronger overall.  

EBI (Even Better If)

1. I add more direct notes from each source into the research page.

Although I collected strong links, the next improvement is to include more short analytical comments explaining exactly what I learned from each source and how it will influence the final production.

2. I improve the presentation and spelling of the research page.

Some of the writing still needs refining so that it looks more professional, especially in headings, spelling and consistency across the page. 

3. I begin linking the research more directly to each of the three episodes.

The research is strong overall, but it would be better if the next stage clearly showed how particular findings will shape Episode 1, Episode 2 and Episode 3 individually.  

Context

This week marked the final stage of the 3-week branded content project with Heinz Beanz, culminating in the delivery of the final campaign pitch.

The campaign concept focused on adapting iconic film scenes into trailer-style advertisements, integrating Heinz Flavoured Beanz into recognisable narratives.

During the week, I refined the presentation and produced additional billboard mockups styled as cinematic posters to demonstrate real-world application.

The final pitch was delivered at The Shard, outlining the concept, marketing approach, and visual execution.

The target audience was 18–34-year-olds with an interest in social media and film-based content.

Research

Technical

I reviewed effective pitch structures to improve clarity and organisation.

Slides were designed to be visually led, with minimal text. Research into film trailers and posters informed layout, typography, and composition.

Billboard advertising was also reviewed to ensure designs were clear and suitable for outdoor formats.

Story

The campaign is based on parodying well-known films by replacing key elements with Heinz Flavoured Beanz.

This approach uses familiar scenes to attract attention while introducing humour through product integration.

Content is designed for social media distribution, particularly short-form trailer-style videos.

Stylistic

The visual style is based on cinematic conventions, including bold typography, high-contrast visuals, and structured composition.

Heinz branding is integrated through colour and product placement, maintaining consistency across all assets.

Billboard designs replicate film posters to support the concept.

Practical Skills

• Refined and structured presentation slides
• Produced cinematic-style billboard mockups
• Ensured visual consistency with the campaign concept
• Rehearsed and delivered the final pitch at The Shard

Evaluation and Reflection

What Went Well (WWW)

• Presentation was clear and logically structured
• Visual mockups effectively communicated the concept
• Campaign maintained consistency across slides and assets

Even Better If (EBI)

• Include a wider range of mockups across platforms
• Add supporting data to strengthen the rationale
• Increase rehearsal time to improve delivery

Context

In this project we were tasked with assisting with the promotion of the flavoured Heinz Beanz product. The aim was to target this product towards a younger audience range of around 18–34 year olds, with no specific gender skew.

Our main idea that we settled on was to create parody movie trailers or famous movie scenes and rebrand them to be Heinz related. For example, the famous red pill / blue pill scene from The Matrix would instead feature two different Heinz bean flavours.

During this week, we focused mainly on developing the pitch presentation and refining the campaign concept, including creating visuals and thinking about how the campaign would be distributed and measured.

Research

During this week we researched how film parody advertising campaigns work and why they are effective for younger audiences. Younger audiences often engage more with recognisable pop culture references, especially when they are humorous or unexpected.

We also looked into how social media engagement and shareability plays a role in advertising success. Platforms such as TikTok, Instagram and YouTube Shorts would allow the campaign clips to be easily shared and reposted, helping the idea spread organically.

We also included research and data within our presentation to support the claim that short-form, entertaining content performs well with the 18–34 demographic, making this concept suitable for the product.

Story

The goal of the campaign is to create recognisable, entertaining and shareable movie scene parodies that promote the new Heinz flavoured Beanz range.

These scenes would recreate iconic moments from popular films but with a humorous Heinz twist. For example:

• A Mission Impossible style scene where someone attempts to steal a rare tin of flavoured Beanz
• A Breaking Bad parody where the new bean flavours replace the original product
• A Hunger Games style visual where competitors fight over different flavours

These scenes would be turned into short trailers, social media clips and billboard visuals, helping the product feel more culturally relevant to younger audiences.

We developed our main presentation format this week which outlines the campaign concept, target audience, distribution platforms and how success would be measured.

Pitch deck:

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Stylistic

Our main stylistic inspiration came from parody advertisements that recreate famous scenes but rewrite the dialogue and product placement to promote a brand.

One key example was this Breaking Bad parody advert, where the famous scene was recreated and rewritten to promote the snack product. The humour and recognisability of the scene made the advertisement entertaining while still clearly showcasing the product.

This approach inspired us to ensure that our parody scenes would still feel recognisable, but rewritten to highlight the Heinz Beanz flavours in a humorous way.

Technical

Since this project is primarily a pitch concept rather than a produced advertisement, we did not use technical filming equipment.

However, we did use several digital tools to develop the campaign idea including:

• Canva for creating the pitch deck and visual campaign examples
• Image editing tools to create mock billboard concepts and visuals
• Online research sources to gather marketing data and audience insights

These tools helped us visually communicate how the campaign would look if it were produced.

Practical Skills

This week we focused on turning our core idea into a structured pitch presentation.

We expanded on the original mind map and developed a clear slide-by-slide presentation, including:

• The campaign concept
• Target audience
• Advertising platforms
• Visual examples of the parody scenes
• How success would be measured (sales increases, engagement and shares)

We also created mock visuals such as billboards and promotional images, which helped bring the concept to life and made the pitch more engaging.

WWW (What Went Well)

1. The concept was developed further

This week we were able to expand the original parody idea into multiple scene concepts and campaign visuals, making the idea feel more realistic and achievable.

2. The presentation became much clearer

We organised the pitch deck so that the campaign idea, audience and marketing strategy were clearly explained, which helped make the overall concept easier to understand.

3. Strong visual examples

Creating mock visuals and parody examples helped demonstrate exactly how the campaign would look in real life, making the pitch more engaging.

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EBI (Even Better If)

1. More time for refining visuals

Although we created several visual examples, having more time would allow us to improve the designs further and create additional scene ideas.

2. More detailed audience research

While we did research the 18–34 demographic, it could be improved by including more detailed statistics or consumer behaviour data.

3. Testing the idea with a small audience

It would have been useful to gather feedback from a small focus group within the target audience to see how they react to the parody concept before pitching it.

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Context

In this project we were tasked with assisting with the promotion off the flavoured Heinz beanz product. The aim was to target this product too a younger audience range to around 18 – 34 year olds with no real gender skew at it.

Our main idea thart we settled with was to create a parody movie trailer/famous movie scene and rebrand it to be heinz related. For example the matrix red pill blue pill scene is 2 different bean flavours.

Research

Story

As stated previously the goal here was to create a recognisable, entertaining and shareable movie scene rebranded (without infringing on copyright laws) to engage viewers and make the heinz beanz flavours more noticed in the wider markert, more in with the younger generation.

We did this by laying out our main presentation format of what we would be doing and how will be doing it. Coupled with our data as well

Stylistic

Our main inspiration for this would be this scene recreation by poppers using a famous scene from breaking bad, which is linked below. The product placement is everywhere and also the wording of the scene was accuratley rewritten to show how great the poppers where to show them to be an excellent choice for a snack

Technical

In terms of this wider project we would not use any technical equipment as we are just presenting an idea to heinz as the company.

Practical Skills

We started by creating a mindmap of our ideas to do with the film parody idea which is shown below to accuratley represent all of our ideas on one paper. We then represented the broader ideas all on a presentation powerpoint shown above as well. This in turn helped lay out ideas in a great presentation and effectivley too.

WWW (What Went Well)

1. The planning

We collected all of the neccacey data, gender skews, age ranges and focus groups to accuratley determine whether this idea would be good or not.

2. We presented our ideas effectivley and effeicently

Using the mindmap really helped out lay out our main ideas for this project.

3. The main idea was unique but useful.

The main idea of a film parody really helps in the sense that it would create for a recognisable yet enetertaing advertisment that could also be shareable causing the general target audience to talk about it as well.

EBI (Even Better If)

1. Timings

It could’ve been better of we made our ideas and oresentations much more quicker as we would have more time to think about what the presentation looms like rather than worry about all of the info.

2. Maybe a better idea could’ve been selected

We also discussed having a cook off showcasing different styles of cooking with the flavoured baked beanz however we settled on the film parody.

3. Stronger audience alignment

Maybe a wider audience age range could have been selected to have a broader reach within the younger age range

Framing and Composition

The framing of the interview largely follows the rule of thirds, with the subject positioned slightly off-centre rather than directly in the middle. The eyeline sits near the upper third of the frame, which keeps the audience visually engaged. As spoken about in the 4 essentials video linked below.

Headroom is controlled effectively. The subject does not appear cramped at the top of the frame, and there is enough space above the head to maintain balance without creating excessive negative space.

The framing feels balanced in relation to the mannequins placed within the set. The mannequins act as visual anchors on either side, preventing the shot from feeling empty while reinforcing the sports theme.

There are no major examples of distracting “background growth” (e.g., objects appearing to come out of the subject’s head). The background elements are positioned slightly off-axis to maintain clean separation.

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Lighting and Contrast

The lighting, which was mainly the pixapro flood light, was adapted to create separation between the subject and the props and to also evenly light the subject in place to even out the enviorment and make for a nice, clean and professional set.

Exposure is well managed. The fabrics of the kits for example in the one person shoot video retain visible texture and detail, rather than appearing blown out or overly dark. Skin tones remain natural, which supports the professional aesthetic.

Shadows are controlled carefully. While there is enough shadow to create dimension, they do not obscure the interviewee’s face. The face remains the brightest and most visually dominant element in the frame, ensuring audience focus stays where intended.

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Scene Dressing and Depth

The mannequins are placed strategically to create layered depth. There is a clear foreground (interviewer framing), mid-ground (interviewee), and background (sports kits/mannequins). This layering gives the shot a three-dimensional feel.

The sports kits are clearly visible, immediately communicating the sports interview theme. This supports audience understanding without requiring verbal explanation.

The set dressing appears organised and deliberate rather than cluttered. Each prop serves a purpose, contributing to brand identity and reinforcing the sporting context.

The subject is physically separated from the background elements, which enhances the 3D effect. This spatial separation prevents the frame from feeling compressed and improves visual clarity.

All of this is particulary shown in the one person shoot video linked below.

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Multi-Cam Editing Best Practice

In my floor plans, here and here I try to accuractley display the shots and the type of angles I want to aim for. Hence for labelling my cameras as such.

The M-Cam (wide shot) effectively establishes the relationship between the interviewer and interviewee within the dressed environment. It contextualises the conversation and showcases the set design.

The R-Cam (close-up) captures emotional detail and subtle facial expressions. This makes the interview feel more personal and immersive, allowing the audience to connect with the subject.

Colour grading and lighting are consistent between both cameras. The match prevents jarring transitions and maintains professional continuity.

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All of the uploaded edits of the multi cam videos and everything else mentioned will be here

Context

For this shoot it is near exactly what we planned to interview a sporting indvidual, specifically a boxer. We wanted to target this to a an audience with a male skew aimed towards 15 – 35. Specficically we wanted to focus on the 4 essentials of filming being framing, lighting, scene selection and audio.

We wanted to base it around the 2 camera shoot shown below. We are platforming this on Youtube and will be at the bottom of this.

Research

Story

For this video, we aimed to keep the concept simple while still incorporating strong detail. We focused heavily on the set design, ensuring it was visually engaging and purposeful rather than distracting. Our goal was to gain a deeper insight into what windsurfing truly involves and to communicate that clearly to the audience.

We also wanted to develop our set design skills by making better use of the background, using the space creatively instead of relying on a plain black backdrop.

Stylistic

I wanted to again base this shoot off the Rio Ferdinand interview with Micheal Owen as it is a 3 camera shoot of the interviewee, a wide shot and the interviewer. It was very simply made with some props in behind and made for a good set. The link is below.

Technical

My equipment consists of using the rode wireless microphines, they are very user friendly and easy to use and are still high quality industry standard material. With my visual shoots I used the Canon R50S and that was the best for this use as it is simple to use and is still very user friendly.

Practical Skills

First, I created a mock-up of the room by designing a floor plan and taking photos of the space to help me visualise how I wanted it to look. This allowed me to plan effectively while keeping a clear vision of the final product in mind. I also ensured that the four essentials were incorporated into the setup.

All screenshots are shown below.

WWW (What Went Well)

1. The planning translated well into the final shoot.

The final outcome closely matched what we originally planned. The two-camera setup worked effectively and allowed us to capture both strong mid-shots and wider framing, which made the interview visually engaging while maintaining professionalism.

2. The four essentials were successfully applied.

Framing, lighting, scene selection and audio were clearly considered throughout the shoot. The use of Rode wireless microphones ensured clear and crisp audio, and the lighting setup helped separate the subject from the background, giving the video a more polished and industry-style feel.

3. Set design was more purposeful and visually engaging.

Instead of relying on a plain black background, we used the environment creatively to enhance the scene. This made the interview feel more authentic and aligned with the sporting theme, improving overall production value.

EBI (Even Better If)

1. More in-depth research could have strengthened stylistic decisions.

Although we based the shoot on the Rio Ferdinand and Michael Owen interview format, we could have analysed it further — particularly in terms of pacing, shot variation and lighting ratios — to replicate the professional feel even more closely.

2. More dynamic camera variation could have improved engagement.

While the two-camera setup worked well, adding an additional angle or incorporating subtle movement (such as a slider shot) could have elevated the visual interest and made the final product feel even more high-end.

3. Stronger audience alignment in presentation style.

Although the target audience was clearly identified (male, 15–35), we could have adjusted questioning style or energy slightly to better reflect the tone and expectations of a YouTube-based sporting audience.

Context

Within this week we planned our second interview recording session. We wanted this interview to be simple and still entertaining and insightful. Relating to our sports media course we wanted to have a sports related interview as to why we have planned to talk to a Olympic wind surfer. We aimed to target an audience with no gender skew however a large age range from 10 – 30.

We planned by, creating a floor plan of our recoerding area, Created a mock setup and took recce pictures, conducted a risk assesment and detailed potential questions.

Research

Story

For this video we wanted to maintain simplicity and yet have detail. Focusing on the set itself and making it interesting. We are aiming to gain an insight as to what wind surfing actually is and etc. We also wanted to improve on our set design skills using the background to our advantage rather than have a plan black background.

Stylistic

Once again I did take a lot of inspiration from the set of the Rio Ferdinand interview with Micheal owen as they had great depth with their bckground, good prop selection and an all round comfortable interesting long form interview.

Practical skills

First I began creating a mockup of the room I was using floor plan and taking pictures of the room to guage an idea of what I wanted to make making sure to have an idea of my final product always in mind. And also making sure to include the 4 essentials

All screenshots are shown below.

Technical

All of the planning was made on the my latptop making it very easy and simple to do. Recee shots were taken on an Iphone as well.

Evaluation and Reflection

What Went Well (WWW)

• Clear planning and organisation The planning for the interview was detailed and well-structured. Creating a floor plan, mock setup, recce photos, risk assessment, and planned questions helped ensure the recording session ran smoothly and efficiently. This showed strong preparation and awareness of production requirements.

• Strong understanding of audience and content The decision to interview an Olympic wind surfer linked well to the sports media course and targeted a broad audience aged 10–30 with no gender skew. The topic choice was engaging and educational, helping to inform viewers who may not be familiar with windsurfing.

• Effective use of research and stylistic inspiration Taking inspiration from the Rio Ferdinand and Michael Owen interview was effective, particularly in terms of background depth, prop placement, and creating a comfortable long-form interview feel. This research directly influenced the creative direction and improved the overall visual quality of the set.

Even Better If (EBI)

• More detailed research into the interview subject The project could be improved by including deeper research into windsurfing and the athlete’s background. This would allow for more insightful and varied questions, helping to create a stronger narrative and more engaging interview.

• Further development of set design experimentation While the set design was improved compared to previous work, it could be enhanced further by experimenting with different lighting setups, colour schemes, or props to add more visual interest and better reflect the theme of windsurfing.

• Improved technical documentation and clarity The technical section could be expanded by clearly explaining camera settings, lighting choices, and audio setup. This would show a stronger understanding of technical decision-making and how it contributed to the final outcome

Context

This week we planned, recorded and edited an interview style video to promote our sports media course, our planning consisted of finding a good room to yuse to make sure our 4 essentials from last week were being used, creating a floor plan and creating a mock setup of our recording session. Along with that our recording consited of making sure our room was ready for our use. And while editing I looked to create a storyline, taking 3-4 students within the course and asking simple questions to promote the course. In the edit I chose not to include the questions being said rather have the interviewee speak aloud kind of a repition of the question. I wanted to aim this project towards young adults with a short age range around 15-17 years old as that is the year group in year 12 we are looking to promote for. With no gender skew and editing/sports enjoyers as well.

Research

Story

For this video I wanted to tell a story of wanting to promote the course to a far extent by reaching my target audience by adding humour during the video and making sure that within the edit there were fast and easy cuts. I also added questions that were not necessarily complicated so the viewer can understand a broad basis of the course.

Stylistic

Stylistically I was largley inspired by the micheal own interview with rio ferdinand oin the ballondor linked below. It represtents the different camera angles I wanted to introduce within my video, however I wanted to go different by limiting myself to only one person in the camera rather than having 2 people like they did. This allowed for a far more straight forward approach to maintian simplicity within the video.

Practical skills

First I began creating a mockup of the room I was using floor plan and taking pictures of the room to guage an idea of what I wanted to make making sure to have an idea of my final product always in mind. And also making sure to include the 4 essentials

Then in post production after recording using my floor plan to make the set etc. I edited in premier pro keeping everything simple. Cutting out the questions and having the interviewee identifying to the viewer what was the question being asked.

All annotated screenshots are shown below.

Technical

The technical aspect included the cameras used which were 2 Canons E0S R50s propped up on 2 tripods as well. Coupled with a PixaPro floodlight and also the 3 floor lights displaying the purple lighting in frame. Everything was editied in Adobe Premier Pro for the video aspect and the audio was edited on Adobe Auditon to make it sound as clear as possible. Along side this was all done on my Macbook M2 Pro.

Evaluation and Reflection

What Went Well (WWW)

The planning process was thorough and effective, including a floor plan, mock setup, and careful room selection, which ensured the four essentials were consistently applied during recording

The editing choices were purposeful, particularly removing the interviewer’s questions and allowing interviewees to naturally repeat or imply them, creating a smooth storyline that flowed well for the target audience.

Strong technical awareness was demonstrated through the use of multiple cameras, controlled lighting, and separate audio editing in Adobe Audition, resulting in clear visuals and professional sound quality.

Even Better If (EBI)

It wouldve been better to take at least 3 or more takes to have more choice with the editing.

Make sure to include the clapping in the video rather than audio only to make syncing up the audio much easier.

Makking sure to take more time making the video as it felt rushed near the end etc.

FINAL EDIT SHOWN BELOW

Context

Here we began unit 6 being visual content, beginning to learn the basics of recording video and the 4 essentials that must be had in any video which are, a good scene selection, good audio, good framing and good lighting as well. This being I recorded an educational yet entertaining video aimed towards a younger age group around 12 – 30 with no gender skewed towards it to explain the 4 essentials.

The video was to be kept simple and no special effects just simple cuts and such. This in turn layed out the foundations for a simple, easy to digest video.

This video is shown at the bottom of the weekly log.

Research

Story

For this video I wanted to teach production skills in a way that felt visual, practical, and easy to understand. Rather than to explain each technincal term in detail which would edge away from the main topic at hand boring the viewer. I wanted to include the following:

• A poor example

• An improved version

• A short explanation of why the second version is more effective

I researched different videos that focus on the main topic I was talking about and I found that:

• keeping explanations concise

• intentionally demonstrating mistakes

• showing immediate improvements

Show for a clean, concise yet informative video.

Stylistic

Stylistically, I was insipired by a video that I saw including the 4 different essentials that I have spoken about along with the style of the video, maintaining the fast paced vibe and keeping it entertaining while also keeping it informative.

Practical skills

I used Adobe Premiere Pro to edit the video, with simple fast cuts. Making sure the order of each video was correct making sure to include as I have stated before, a bad example and a good example of one of the essentials.

All screenshots are annotated and shown below.

Technical

The technical aspect included me editing the video using premeier pro as my preferred editing software. Everything was recorded on a Iphone 16 Pro to maintain simplicity as well. I also used my Macbook M2 Pro to edit all of the footage on there as well.

Evaluation and Reflection

What Went Well (WWW)

The structure of the video was clear and easy to follow, with poor examples shown first and improvements immediately after, helping viewers quickly understand the learning points.

The use of visual demonstrations rather than long explanations kept the tutorial engaging and accessible for a wide audience.

Research into popular tutorial creators informed the approach, showing strong awareness of industry standards and audience expectations.

Even Better If (EBI)

Even better if the conclusion included a short recap or takeaway section to reinforce what viewers should remember and apply.

Even better if the video included brief on-screen text or captions to reinforce key points for visual learners.

Even better if a wider range of examples was used to show how the techniques apply in different production scenarios.