Tag: marketing

Weekly Log 4 – Premier Pro Video Highlights

Context

During this week we began with learning basic video editing highlights for football matches, understanding the importance of following a style guide and applying basic edits. We layed it out as a kick off, goals and full time style in the edit. We also wanted to aim this towards people aged 15-35 with a male skew towards it, making sure to maintain fast paced gameplay and yet maintaing the story of each moment in the match. The match we edited was a single camera game with the U21 Manchester United VS Barnsley in the 23/24 season .

Research

Story

For this we wanted to include all notable moments in the game being the kickoff, all the goals and the full time whistle. This is too maintain an entertaining watch for the view featuring all of the crowd noise and celebrations too to entertain.

Stylistic

We wanted to create a short fast paced edit with short and sharp cuts following the style guide making sure to include a 12 frame cross dissolve between each replay. We wanted to match the idea of some channels like the Official Sky Sports Premier League channel.

Technical
I researched various hardware options suitable for audio editing in Adobe Audition. I currently use a MacBook Pro M2, which provides more than enough power to run the software effectively. For the software itself, I chose Adobe Premier Pro over alternatives because it allows me to take simple ideas and develop them into polished, high quality video edits.

Practical Skills

We learned the basic skills on premier pro understanding how to make a 12 frame cross dissolve to create an engaging seamless transition between each of the goals and such. Ensuring to include the crowd noise and celebrations to make sure it is even more entertaining.

Evaluation and Reflection

What Went Well (WWW)

  • Being able to edit the highlights in quick succession.
  • Understanding the 12 frame cross dissolve efficiently and applying it to the edit.
  • Maintaining a clear structure (kickoff, goals and full time.)

Even Better If (EBI)

  • More variety in camera angles – Using additional camera shots would have made the highlights more dynamic and visually interesting.
  • Quick Succession – Completing the edit more faster than before.
  • Refinement of transitions – Possibly smoother or more creative transitions could enhance the overall polish of the edit.

Below is all of the platformed videos

Weekly log 1 – Word Press

Context

During this week I have been busy creating my wordpress website adding different features making sure to showcase my previous work and anything else I am working on, along with my final major project (FMP.) Adding different pages for example this weekly log and making it a blog post page. I also wanted to bear in mind that I wanted to target an audience for this website of people as likeminded as me tailoring my website directly towards the media industry.

Research

Technical

We explored a range of website hosting platforms to find the most suitable place to showcase our work. After comparing different options, we chose WordPress because it is user-friendly, highly flexible, and does not restrict creativity. It allowed us to build and customise our site freely, without running into issues around copyright or usage limitations.

Stylistic

Our goal was to create a professional and accessible platform where our projects could be presented clearly and effectively. WordPress gave us the freedom to design and manage our content in a way that reflected our vision, while also offering reliability, scalability, and a strong support community. This made it the best choice for ensuring our work reaches the widest possible audience.

Practical Skills

WordPress was a difficult website to use however getting the grasp of it became simpler over time and easier to understand. I utilised many different tools the website has to offer. The one I used the most was most definitely adding a video using a YouTube link which organised everything and made it much more neater.

Furthermore, making sure the pages were hyperlinked with the buttons was also a skill I had to learn as well, I also began to add all of the menus etc.

Evaluation and Reflection

What Went Well (WWW)

  • Successfully creating a presentable portfolio page.
  • Understanding how to present the website as a whole in a neat and orderly manner
  • Adding videos and images correctly and in the main point.

Even Better If (EBI)

  • Could be better if I was able to hyperlink the weekly log page to make it more presentable.
  • Making sure to understand the full capability of how the menus work and how to organise them effectively.
  • Ensuring I utilise more complex blocks that will make a more engaging website rather than a wall of words.