Week 19 – Final Week – Heinz Pitch

Context

This week marked the final stage of the 3-week branded content project with Heinz Beanz, culminating in the delivery of the final campaign pitch.

The campaign concept focused on adapting iconic film scenes into trailer-style advertisements, integrating Heinz Flavoured Beanz into recognisable narratives.

During the week, I refined the presentation and produced additional billboard mockups styled as cinematic posters to demonstrate real-world application.

The final pitch was delivered at The Shard, outlining the concept, marketing approach, and visual execution.

The target audience was 18–34-year-olds with an interest in social media and film-based content.

Research

Technical

I reviewed effective pitch structures to improve clarity and organisation.

Slides were designed to be visually led, with minimal text. Research into film trailers and posters informed layout, typography, and composition.

Billboard advertising was also reviewed to ensure designs were clear and suitable for outdoor formats.

Story

The campaign is based on parodying well-known films by replacing key elements with Heinz Flavoured Beanz.

This approach uses familiar scenes to attract attention while introducing humour through product integration.

Content is designed for social media distribution, particularly short-form trailer-style videos.

Stylistic

The visual style is based on cinematic conventions, including bold typography, high-contrast visuals, and structured composition.

Heinz branding is integrated through colour and product placement, maintaining consistency across all assets.

Billboard designs replicate film posters to support the concept.

Practical Skills

• Refined and structured presentation slides
• Produced cinematic-style billboard mockups
• Ensured visual consistency with the campaign concept
• Rehearsed and delivered the final pitch at The Shard

Evaluation and Reflection

What Went Well (WWW)

• Presentation was clear and logically structured
• Visual mockups effectively communicated the concept
• Campaign maintained consistency across slides and assets

Even Better If (EBI)

• Include a wider range of mockups across platforms
• Add supporting data to strengthen the rationale
• Increase rehearsal time to improve delivery