Context
In this project we were tasked with assisting with the promotion off the flavoured Heinz beanz product. The aim was to target this product too a younger audience range to around 18 – 34 year olds with no real gender skew at it.
Our main idea thart we settled with was to create a parody movie trailer/famous movie scene and rebrand it to be heinz related. For example the matrix red pill blue pill scene is 2 different bean flavours.
Research
Story
As stated previously the goal here was to create a recognisable, entertaining and shareable movie scene rebranded (without infringing on copyright laws) to engage viewers and make the heinz beanz flavours more noticed in the wider markert, more in with the younger generation.
We did this by laying out our main presentation format of what we would be doing and how will be doing it. Coupled with our data as well
Stylistic
Our main inspiration for this would be this scene recreation by poppers using a famous scene from breaking bad, which is linked below. The product placement is everywhere and also the wording of the scene was accuratley rewritten to show how great the poppers where to show them to be an excellent choice for a snack
Technical
In terms of this wider project we would not use any technical equipment as we are just presenting an idea to heinz as the company.
Practical Skills
We started by creating a mindmap of our ideas to do with the film parody idea which is shown below to accuratley represent all of our ideas on one paper. We then represented the broader ideas all on a presentation powerpoint shown above as well. This in turn helped lay out ideas in a great presentation and effectivley too.
WWW (What Went Well)
1. The planning
We collected all of the neccacey data, gender skews, age ranges and focus groups to accuratley determine whether this idea would be good or not.
2. We presented our ideas effectivley and effeicently
Using the mindmap really helped out lay out our main ideas for this project.
3. The main idea was unique but useful.
The main idea of a film parody really helps in the sense that it would create for a recognisable yet enetertaing advertisment that could also be shareable causing the general target audience to talk about it as well.
EBI (Even Better If)
1. Timings
It could’ve been better of we made our ideas and oresentations much more quicker as we would have more time to think about what the presentation looms like rather than worry about all of the info.
2. Maybe a better idea could’ve been selected
We also discussed having a cook off showcasing different styles of cooking with the flavoured baked beanz however we settled on the film parody.
3. Stronger audience alignment
Maybe a wider audience age range could have been selected to have a broader reach within the younger age range
Imad Daili - Sports Media 