Context
This week we used Adobe Audition creating sport audio packages typically around all different types of entertaining sports. I aimed to create a weekly sport roundup package with engaging information relevant to the listener at the time having the most interesting/popular sport/fixture first and ending with the least popular, I aimed to target this project to a male audience aged 16-40 who have an interest in a variety sport.
Research
Story
I aimed to tell the simple to digest facts of the sport I would be talking about, making sure to add in a clip from a coach/manager/player from the relevant peice I was talking about. This is to make sure that I was telling a engaging fast paced, easy to understand package that lasted 1-1:30 mins long.
Stylistic
I set out to produce a TalkSport-style audio package that included a fast-paced 90-second match-fix roundup. Keeping my script short, sharp and purposeful helped maintain a professional tone and ensured the audio flowed smoothly. Below is an idea of what I was trying to go for.
Practical skills
This week, I continued to develop my efficiency in Adobe Audition, focusing on structuring and delivering a short-form sports audio package to a broadcast-ready standard.
I refined my pacing and diction so the full script fit sounded neat and tidy while still capturing the important moments. I also used editorial judgment to prioritise the most important audio peices (long pauses, uneccacary words) giving major games more depth and summarising matches concisely.
Below I have included an annoted screenshots of one of my scripts and what it looks like:
Technical
For this project, I used Adobe Audition as my main editing software to record, mix, and finalise my package. The software allowed me to layer my voiceover, apply fades, and manage levels with precision. I recorded my voice using an Audio-Technica microphone inside an already sound-treated radio studio, ensuring clean and consistent broadcast quality audio. All editing and exports were completed on a MacBook Pro M2, which provided smooth playback and reliable rendering when finalising both the dry and bedded versions of the package.
Evaluation and Reflection
What Went Well (WWW)
1. Clear editorial structure and audience focus
You organised your sports roundup logically, starting with the most popular fixtures and ending with the least, which kept the package relevant and engaging for your target male 16–40 audience.
2. Strong delivery and pacing
Your pacing, diction and scriptwriting were refined, allowing you to deliver sharp, well-timed commentary that fit naturally into the 90-second TalkSport-style format.
3. Time Taken
I was able to mkae this along with others in quick succession. Being already skilled at VO and Audition Editing.
Even Better If (EBI)
1. Pacing and Delivery
Pacing could be better as at times I was told I was speaking too fast and not clearly enough, My diction could use work as well as some words were mispronounced leading them to be unclear.
2. Broaden story diversity
I could include a wider mix of sports or more international fixtures to appeal to a slightly broader audience and keep the roundup feeling fresh each week.
3. Further refine clip integration
Experimenting more with timing, EQ, or automation on manager/player/coach clips could make them blend even more seamlessly with my voiceover and improve overall cohesion.
Below is a link to my final product
Imad Daili - Sports Media 