Proposal

Candiate Name – Imad Daili

Candidate Number –

Pathway – Level 3 Sports Media

Project Title: Back Then, Right Now

Rationale

I am passionate about this project because I am seriously interested in how media and culture from the past shapes and continues to influences the activites of today. Growing up surrounded by early 2000s content, mainly music, fashion and digitial trends. I have developed a strong awareness of how nostalgia shapes identiy and audience behaviour today. This project allows me to explore a connection in a creative way. To this project I bring relevant experience and skills through my work editing, The back in the dayzpodcast, with stevo the madman. My experience created my own audio documentary series, “The Playbook.” as well. This has developed my technical ability in audio editing in adobe audition, as well as understanding my ability with pacing, story telling and audience engagement. This project is highly relevant to my career asipirations as a sound designer. The ability to research, structure narratives and produce engaging audio is essential. This project will help me develop those skills at a higher level. Preparing me for the future academic and proffessional futures.

Project Concept

This project will contain a series of 2-3 audio documentaries, each of them around 8-10 mins in length exploring the theme of, “Nostalgia vs Today: How the past shapes the present.” Each episode will focus on a specific aspect of early 2000s culture, such as music, fashion or digital life, and identify how these elements continue to influence modern society. The documentaries will follow a clear and structured narrative, beginning with an engaging audio introduction, followed by an explorarion of the past, and concluding with an analisys of their cultural impact. This approach will allow for both informative and immersive story telling.

To support the development of this porject, I will take on broth primairy and secondary research. My primairy will include conduction inderviews with notable people, such as the executive producer of the back in the dayz podcast and potentiallt StevoTheMadman himself. Secondary research will involve analusing existing audio documentaries, articles and online soruces to ensure accurarcy and depth.

The target audience will be individuals aged 15-35, as they are most likley to engage with the theme of nostalgia and contemporary culture. The project will be produced using a macbook pro M2 and edited all using adobe audition, this will incorporate recorded interviews, narration, archival audio and sound effects. Key stages include, research, script writing, focus groups feedback, recording and editing. the aim is to create a high quality, engaging audio documenary series that demonstartes stroing storytelling, technical skill and audience awareness.

Evaluation

The way I will refelct and evaluate my work is by creating weekly logs detailing what I have done that week ending it off with 3 things that went well and 3 things that i could improve on. I will document my changes week by week explaining what has been improved and what could be improved. I will ensure that my project is targeted to the right audience it will be mentioned in the context and the rest of the log will constantly link back to the context detailing how I have reached my target audience effectivley.